Back in August I shared this email about my crush Andrew Huberman and how I was stealing his secrets to finish up the puzzle of building my evergreen funnel.
(You can go back and read it here if you want some insights on the creation stage of this process.)
I’m now in the optimization stage of the evergreen funnel forest and… *insert clever quip about struggling to see the forest for the trees*
OOF. Evergreen funnels and the way they’re spoken about in the online business world remind me of pro YT gamers.
“Make money playing video games?! EASY. Anyone can do it. Watch mom, I’m gonna become a pro gamer and make millions from YouTube.” - my 9 year old
I mean, I don’t know for sure, but I doubt it’s really that easy to become the next PewDiePie.
Same same with evergreen funnels. They’re a tough nut to crack.
My current one (which you may have even experienced) is structured based on my last successful live launch.
Hot tip: don’t go straight to evergreen. Try whatever you’re planning live first.
What’s working:
✅ $37 offer entry point instead of a more traditional free training. This covers my ad spend most weeks and attracts action takers. That said, not *all* aspects of it are working, more on that below.
✅ Order bumps and upsells: this is actually what makes all the difference when you’re running ads. When people say yes to these, it takes things from break even or loss some weeks, to profit. Both convert at around 25-30% so around half of all orders include my $17 order bump or $97 upsell.
✅ Live elements inside the evergreen funnel: I did a little live workshop the other week and focused my invite emails on those in the funnel or who’ve been through it recently.
TBH this didn’t make a HUGE difference sales-wise but I think it helped a few people get their questions answered and move forward with confidence knowing I’m a genuinely helpful person who knows her shiz.
What’s not working:
❌ Volume. With a $37 offer at the top of the funnel and a conservative ads budget, I’m only getting around 25-30 people into the funnel each week. I’m going to experiment with running ads to my new GrowthType quiz and see if that helps.
❌ The jump. After the $37 entry point, the main pitch is Grow with Quizzes, a $2k course. It feels like the jump might be too big especially when a brick of butter costs $8.
❌ Ads as the main traffic source. I like diversity but dang is it ever easy to just focus on ads as the primary traffic driver. I’m getting more into SEO and organic social so 🤞those help.
Overall, the evergreen funnel did just over $15k this month. I spent around $5k on ads.
I wanted to share all of this for a few reasons:
Everything is a work in progress. The puzzle is never complete. There’s lots in this funnel that I think could be better but I’m grateful it’s working to some degree.
Evergreen ain’t always as easy as it seems! Not saying it’s not a worthy endeavor, but there’s often a lot of tweaking required to get it where you want it after it all goes live.
Do you have an evergreen funnel, Friend? Are you working on one? Hit reply and let me know so I can cheer you on!
🌲🌲🌲
Chanti xx
