If you didn’t guess, I’m currently building out a new evergreen funnel.
My last one was live on and off for just over 2 years and generated over $250k (in revenue, not profit, cuz #adsgotexpensive) which was LOVELY.
But eventually it sorta went stale and stopped performing. ⇐ Of course it did, lesson #1 of evergreen = there’s no such thing as “set it and forget it”. 2 years is too long to not update a funnel.
I learned so much about what I liked/didn’t like about the typical evergreen funnel.
✅ Having a steady stream of sweet new students trickling in instead of loads of new people all at once.
✅ Consistent recurring revenue that is pretty independent of my time and energy once it’s rolling.
✅ Knowing that if I’m on a podcast or the algo likes me especially well one week, anyone new who joins my list will be nurtured and led to my signature offer.
❌ The whole fake live vibe — namely the typical pretend live webinar — which I admittedly DID but it felt weird.
❌ How often ad creative and targeting really needs to be tested/updated/refreshed. And relying mainly on Meta ads as a traffic source.
So with this new one I’m trying some other schtuff…
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Instead of a fake live training I’m leading people from my quiz to the evergreen version of my $37 workshop series which then leads to GwQ.
No mention of live. No fakey. Which TBH means I’m not actually sure it’ll *workey* 🤷♀️
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Putting non-buyers through a different automation/invitation 6 months after the first one — because 98% of people do not buy a thing within the first 10 days of joining my list.
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The mindset that I’ll likely need to play around and experiment and tweak a whole whack of my initial set up and that’s OK. In fact, that’s what being a marketer and business owner is all about. Be gone, learned helplessness!
I’ll let you know how it goes in case you too have daydreamed about not launching quite so much 💁♀️
Just beware the dopamine deprivation and listen to Andrew for some hot tips on how to combat it so you can actually bring boring projects like these to life.
Wondering if you’re “ready” to create an evergreen funnel?
A dear reader asked me this recently and here’s my advice:
Live launch a few times first.
Get solid proof of concept.
Have ample social proof for your offer and a game plan for driving traffic.
If you don’t have those things then you’ll likely find yourself extra dopamine deprived and disillusioned.
Oh and make sure your email deliverability and sender reputation are tight.
On that equally nerdy but only tangentially related note…
If you rely on email to make sales or you work with clients who do — do not miss the latest episode of The Entrepreneur’s Ecosystem pod with Matt Brown:
